America Online - "Mobile AOL® Mail Redesign 2004"
Similar to Mobile AIM®, the Mobile AOL® Mail presence on mymobile.aol.com needed updating. The site was old, and new services were being introduced. The positioning and branding of the services needed to be revisited, and the site design needed to become more attractive and useful.
I initiated and coordinated discussions of positioning and branding with the product manager and marketing, and designed a new architecture and layout for the site. I also developed new content, and transferred this information to the design agency, which delivered final assets to our web developer for programming and hosting.